Building an Audience? Start With “Why?” – Simon Sinek

Simon Sinek is a one of the foremost advocates of value-centric business. In his ‘Start With Why’ speech, Simon talks about how to use core values to inform the messages we put across, and the effect it can have on your audience. He uses examples like Apple, Martin Luther King Jr and the Wright brothersContinue reading “Building an Audience? Start With “Why?” – Simon Sinek”

Marketing: the Gary Vee Method

Gary Vee promotes content marketing above all else. In marketing there also needs to be an understanding about what is your brand message, and the types of content that best suited to each social media platform. Rule #1: Create Gary often suggests creating 100+ pieces of content for social media EVERY DAY. Research suggests theContinue reading “Marketing: the Gary Vee Method”