The Taste Gap – Why Everything You Make Sucks.

You know what you like. We naturally form an opinion about everything we consume, consciously or subconsciously, as we form a ‘taste’ for things. For many people embarking on a creative endeavour this can highlight the differences between things you enjoy, and your own creations. This difference is known as the ‘taste gap.’ You mightContinue reading “The Taste Gap – Why Everything You Make Sucks.”

Content is King – Gary Vee’s 64-Post Day Explained

Recently Gary Vee released a slideshow / deck that outlines the step-by-step process he and his team have used to create 64 pieces of social media content in a single day. The key to this feat is speed. Many of the posts are created in seconds, and learning to use your phone’s tools efficiently andContinue reading “Content is King – Gary Vee’s 64-Post Day Explained”

Marketing: the Gary Vee Method

Gary Vee promotes content marketing above all else. In marketing there also needs to be an understanding about what is your brand message, and the types of content that best suited to each social media platform. Rule #1: Create Gary often suggests creating 100+ pieces of content for social media EVERY DAY. Research suggests theContinue reading “Marketing: the Gary Vee Method”